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Privacy Policy

Data policy

Data Policy of HINOKI GmbH, mother company of IPSUM ALII. 

This website was produced and published by HINOKI GmbH ("we"), a limited liability company with registered office in Switzerland, Rütistrasse 24, 8702 Zollikon.

We are responsible for the collection, processing and use of your personal data and for the processing of data in compliance with the law. 

We are committed to handling your personal data responsibly. Consequently, we regard it as self-evident that we comply with the statutory requirements of the Swiss Federal Law on Data Protection (DSG), the Ordinance to the Federal Law on Data Protection (VDSG), the provisions of the European General Data Protection Regulations (GDPR) and other provisions of Swiss and European Data Protection law. 

In the following we would like to inform you about the processing of your personal data.




  1. When visiting our website

You can visit our website without having to provide personal details. We simply store access data in so-called server log files. The following data is thereby recorded without any action on your part and is stored by us until it is deleted automatically after a maximum of 12 months:


- IP address of the requesting computer,

- name and URL of the requested file,

- date and time of the retrieval,

- the website, from which the access was made,

- operating system of your computer and the browser used by you,

- the status code (e.g. error message),

- name of the requesting provider, and

- the country, from which you have accessed


This data will be used exclusively for the use of our website (connection set-up), to ensure smooth operation of the site, to improve our offer as well as for internal statistical purposes.


The afore-mentioned information will not be linked with or stored along with personal data. Only in the event of an attack on the network infrastructure of the website or in case of a suspicion of any other unlawful or improper use of the website, the IP address will be evaluated for clarification and defense and will, if necessary, be used within the scope of criminal proceedings for identification and for civil and criminal actions against the relevant users.


The afore-described purposes also correspond to our legitimate interest in the data processing within the meaning of art. 6 para.1 lit. f of the GDPR.


  1. When subscribing for our newsletter

You will receive a newsletter from us only upon an explicit request. Registration on the website will be necessary for this. Within the scope of the registration, the following details must be provided (*mandatory):


- E-mail address*

- Last name and first name


If you subscribe to our newsletter, we will use the data to send you our email newsletter regularly. We will use your data for the newsletter until you withdraw your consent. Unsubscribing from the newsletter is possible at all times and this can be done by either sending a message to the contact person referred to hereunder or via a designated link in the newsletter.


For sending the newsletter, we may work with Mailchimp, an e-mail marketing platform from The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. More information on the data protection at Mailchimp can be found here.


Our newsletter can contain a so-called web beacon (tracking pixel) or similar technical means. A web beacon is a 1x1 pixel, invisible graphic, which is linked with the user ID of the respective newsletter subscriber.


For every newsletter sent, there is information about the address file used, the subject and the number of newsletters sent. It can also be seen as to which addresses have not yet received the newsletter, to which address it was sent and in case of which addresses the dispatch has failed. It is also evident as to which addresses have opened the newsletter. Finally, the information as to which addresses have unsubscribed. We use this data for statistical purposes and for optimizing the newsletter with reference to its content and structure. This allows us to align the information and offers in our newsletter better with the individual interests of the recipients. The tracking pixel will be deleted if you delete the newsletter.


To prevent the use of the web beacon in our newsletter, please set your mail program such that no HTML is displayed in messages if this is already not the case by default. On the following pages, you will find explanations as to how you can make this setting for the most common e-mail programs.


- Microsoft Outlook

- Mail für Mac („Load remote content in messages“)


With the registration, you will give us your consent to the processing of the data entered for the regular dispatch of the newsletter to the address specified by you and for the statistical analysis of the usage behavior as well as optimization of the newsletters. This consent represents our legal basis for the processing of the data for the newsletter within the meaning of art. 6 para. 1 lit. a GDPR.


  1. When placing an order

On our website you have the possibility to place an order. When ordering as a guest, we collect the following data (mandatory*):


- e-mail address*

- first and last name*

- delivery address*

- phone number

- billing address (if different from delivery address)

- desired payment method*


When ordering, there is also the possibility to open a customer account. In this case we will process the following data (mandatory*):


- e-mail address*

- first and last name*

- delivery address*

- phone number

- billing address (if different from delivery address

- desired payment method*


We need this information in order to process your order and deliver the requested products to you as well as for general customer service. The legal basis for the processing of your personal data lies in pre-contractual actions and the execution of a contract within the meaning of art. 6 para. 1 lit. b GDPR.


  1. When writing us an e-mail

On our website you have the possibility to contact us via e-mail. When contacting us, the following data will be processed (*mandatory):


- e-mail address*

- first and last name

- message


We need this data to process your enquiries in the best possible and user-friendly way. This is our legitimate interest and lies within the meaning of art. 6 para. 1 lit. f GDPR.



We will only forward your data if you have expressly consented for us to do so, IF we are obliged to do so by law or to the extent that forwarding is necessary to assert our rights.


In addition, we disclose personal information of users to third parties, to the extent necessary in the context of using the website, answering questions, processing inquiries or providing any services requested by the user. The use of this data by third parties is strictly limited to the purposes mentioned.



We are entitled to pass your data to third-party companies abroad to the extent this is required in connection with the processing of your requests, the provision of services and marketing campaigns. These third-party companies are obliged to respect the privacy of users to the same extent as the provider itself. If the level of data protection in a country is considered unsuitable by Swiss standards or within the meaning of the EU General Data Protection Regulation, we will ensure, by means of a contract, that your personal data is protected according to Swiss regulations or the EU General Data Protection Regulation at all times.



In many respects, cookies help to make visiting our website easier, more pleasant and more useful. Cookies are information files stored automatically by your browser on the hard disk of your computer when you visit our website.


For example, we use cookies in order to temporarily save your entries when completing a form on the website, so that you do not have to repeat the entries when you call up a different sub-page. 


Most Internet browsers accept cookies automatically. However, you can configure your browser in such a way that no cookies are stored on your computer or a notice always appears when you receive a new cookie. The following pages explain how to configure the processing of cookies for the most common browsers:


- Microsoft Windows Internet Explorer

- Mozilla Firefox

- Google Chrome für Desktop

- Google Chrome für Mobile

- Apple Safari für Desktop

- Opera für Desktop


However, by deactivating cookies, you may no longer use all the functionalities of our website.



The website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google Analytics uses methods that allow an analysis of the use of the website, such as “cookies” (see aforementioned paragraph). These generates information about your use of this website such as


- navigation path that a visitor takes on the site,

- length of stay on the website or sub-page,

- the sub-page on which the website is left,

- the country, region, or city from where access takes place,

- device (type, version, color depth, resolution, width and height of the browser window),

- recurring or new visitors,

- browser type/version,

- the operating system used,

- the referrer URL (the page previously visited),

- host name of the accessing computer (IP address), and

- time of the server query


that are transferred to the USA and stored there on servers of Google, a company of holding company Alphabet Inc. The IP-address will be shortened by the activation of IP anonymization (“anonymiseIP”) on this website, before transmission within the member states of the European Union or other states party to the agreement on the European Economic Area, as well as in Switzerland. The anonymised IP address that the user’s browser transmits within the scope of Google Analytics will not be merged with any other data held by Google. In exceptional cases only, the complete IP address may be transmitted to a Google server in the USA and truncated there. In these cases, we ensure through contractual guarantees that Google complies with a sufficient level of data protection.


The information is used in order to evaluate the use of the website, to compile reports on the activities on the website and to provide other services related to the use of the website and the Internet for the purposes of market research and tailor-made website design. Google may also pass this information on to third parties insofar as this is required by law or if third parties process the data on Google’s behalf. According to Google, no connection is ever made between the IP address and other data relating to the user.


Users can prevent the collection of the data (including the IP address) generated by the cookie and related to the website use by the respective user’s personal data by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available here.



On our website, you may find links to social media networks. These links may include the following social networks:


- Youtube, ein von Google Inc. betriebener Dienst

- Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA,

- Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA


If you click on the relevant social network icons, you will automatically be redirected to our profile on that network. In order to use the functions of the network in question, you must log in to your account on the network.


When you call up a link to one of our social media profiles, a direct connection will be established between your browser and the server of the social network concerned. The network will thus receive the information that you, with your IP address, have visited our website and called up the link. When you call up a link to a network while being logged in to your account with the network concerned, the contents of our website can be linked with your profile with the network; this means that the network can directly assign your visit to our website to your user account. If you want to prevent this, you should log out before using the corresponding links. An assignment will take place in any case if you log in with the network concerned after using the link



We use suitable technical and organizational security measures to protect your data stored by us from manipulation, partial or total loss and unauthorized access by third parties. Our security measures are continuously updated according to technological developments.


We also take the protection of our own internal company data very seriously. Our staff and the service providers engaged by us are obliged to maintain confidentiality and to comply with the provisions of data protection law. Moreover, these are only granted access to personal data as far as is necessary.



We only store personal data as long as necessary, in order to use the listed tracking services within the framework of our legitimate interest; in order to perform the above cited scope of services that you have requested or to which you have given your consent.


We will retain contractual data for a longer period, as this is prescribed by legal retention obligations. Retention obligations that require us to retain data will result from accounting regulations and tax regulations. According to these regulations, business communication, concluded contracts and accounting records must be retained for up to 10 years. If we no longer need this data to execute the services for you, the data will be blocked. This means that the data may then only be used for billing and tax purposes.



You have the following user rights:


Right to information: You have the right to demand an insight into your personal data saved with us any time and free of charge if we are processing this data. You can check as to which of your personal data is being processed by us, and that we are using it according to the applicable data protection regulations.


Right to correction: You have the right to have incorrect or incomplete personal data corrected and to be informed about the correction. In this case, we will inform the recipients of the data concerned about the changes made unless this is impossible or associated with disproportionate effort.


Right to deletion: You have the right to have your personal data deleted under certain circumstances. In the individual case, the right to deletion can be ruled out.


Right to restriction of the processing: Under certain conditions, you have the right to demand restriction of the processing of your personal data.


Right to data transfer: You have the right to receive the personal data, which you have provided to us, from us free of charge in a readable format.


Right of appeal: You have the right to appeal to the competent supervisory authority against the method of the processing of your personal data.


Right of revocation: You have the right to revoke an issued consent at any time. Processing activities in the past based on your consent will however not become illegal through your revocation.



If you have any questions on data protection on our website, would like to receive more information or would like to arrange for your data to be deleted, please get in touch with us by e-mail:


Last updated: August 2022

At IPSUM ALII we use scientifically proven ingredients, infused with Kampo medicinal herbs to restore skin to its equilibrium state, with the essential elements of KI (energy flow), KETSU (blood nutrition) and SUI (hydration) in balance.