"Hikizan Biyō" (引き算美容) - When Less is More

引き算 (hikizan) means "subtraction" (as in mathematics)

美容 (biyō) means "beauty"

This phrase embodies the idea of removing excess steps or products in a skincare routine to achieve healthier skin, reinforcing the belief that "less is more."

1. Reduces Overload: too many products can overwhelm the skin, leading to irritation and imbalance.

2. Encourages Consistency: a simple routine is easier to maintain, ensuring long-term benefits.

3. Promotes Balance: by focusing on essential steps, you allow your skin to thrive naturally.

In Japan, the concept of ‘less is more’ is deeply ingrained in beauty rituals, reflecting a cultural philosophy that values simplicity, balance, and mindfulness. A minimalist skincare routine emphasizes quality over quantity, relying on a few carefully selected products that serve a clear purpose.